Case Studies Real results from real campaigns.
Filming grocery runs for 11,802 mobile app installs at $0.36 I delivered 11,802+ mobile app installs for a cashback app in Poland by targeting deal-conscious users and optimizing creatives for maximum engagement.
metaapp-installs
1,200 Webinar Sign-Ups at 4 PLN Each: How a Cheap Entry Product Fueled Premium Subscriptions I used a low-cost webinar as a tripwire to grow a Polish photography community's paid subscriptions — ~1,200 sign-ups at 4 PLN each, with 130+ converting into recurring subscribers.
funnel
One Word Changed the Ad. ROAS Jumped from 3x to 10x. I lifted a Polish educational book store's ROAS from 3–4x to 10x and multiplied sales volume 5x through systematic creative testing — the decisive lever was a single line of copy adding free delivery.
e-commerce
Selling 95 copies of a $220 online course in one week I ran Facebook and Instagram campaigns across 18 audiences to sell a premium online course in Poland, generating 95 purchases with 3.96x ROAS in one week.
metae-commerce
450 Leads at 12 PLN Each: Pre-Selling a WordPress Course to Developers A WordPress course creator in Poland needed to validate demand before launch. The challenge with selling courses to developers is that they're skeptical buyers.
funnel
From 1.5x to 6x ROAS: Scaling an IT Course Creator's Ads in Poland I restructured a Polish IT course creator's Meta ads with product-level funnels, audience segmentation, and systematic creative testing — lifting ROAS from 1.5x to a consistent 4–6x on the same 5–10k PLN monthly budget.
e-commerce
115,000 app installs at $0.62 for Poland's largest parcel locker network I ran Facebook and Instagram campaigns for a leading logistics company's mobile app — the one that lets you ship packages label-free, open lockers remotely, and track deliveries. Delivered 115K installs at $0.62 CPI over 12 months.
metaapp-installs